Product photography for Not On The High Street
Engaging product photography is critical to the success of your NOTHS store. It’s important for a potential customer to clearly see what your product is, how it functions, and for them to feel inspired enough to make a purchase. Investment in photography will help you achieve the conversions you want in the online marketplace.
You might have the most incredible product in the world, but if it’s not photographed well, customers won’t give you a chance to prove it.
I've helped many small creative businesses create compelling product photography for Not On The High Street. As a jumping off point to help guide you, here are the Not On The High Street guidelines.
NOTHS style guidelines
NOTHS have a strong brand identity. They’re telling a story about inspiring but achievable homes and lifestyles . The best way to photograph your products for this platform is through styled or ‘lifestyle’ imagery.
Keep the styling relatively simple for Not On The High Street. If you can demonstrate scale in your images, do. Potential customers like to know how large or small the item will be when it turns up!
They prefer a bright and airy set up with plenty of natural light (or images that appear to be shot in natural light!) soft, neutral tones and pastel colours.
Creating a consistent look across your imagery gives them flexibility to use different combinations of products and you’re more likely to be featured in their marketing materials.
A checklist for Not On The High Street product photography:
Make sure your product fills at least 80% of the image frame
When focusing on the individual detail of a product (for example a delicate engraving or label), make sure the scale and context of the whole product remains clear
If photographing a kit, set or product consisting of multiple items, try to display every element
Use props to help indicate scale, but keep them to a minimum to avoid detracting attention from the main product
As a rule, stick to white or light-coloured backgrounds – they don’t like black and dark backgrounds
For legibility, shoot detailed posters, prints and wall art from a straight-on perspective
Shadows can be useful to create shape and add depth, but should never be too dark
Make sure your final images are square – at least 900 x 900 pixels – and of the highest resolution and quality possible.
I hope these photography guidelines for Not On The High Street have been helpful to guide you in your image creations.
If you want to take the hassle out of capturing your product images for Not on the High Street, I’d love to chat with you about booking a product photoshoot. You can get in touch via my contact page.
Helena is a professional photographer based in Bristol, specialising in product and food photography. She works with ethical and sustainable brands, creating joyful, story-telling product photos.